In-remote destination experiences are fully virtual visits to tourism destinations through web-based technology platforms. Boosted by the pandemic, virtual experiences seem to become valuable products per se, beyond any connection with the destination visit.
Are these potential substitutes for traveling, a distinct product in the tourism and hospitality market, or a strategic complementary experience of traditional visits?
How are in-remote destination experiences contributing to users’ emotional and cognitive engagement with destinations, with other travelers and local communities?
How are online experiences shaping people’s attitude and modality to travel, their behaviors and choices when visiting a destination?
The Metaverse is likely to further change the relation between tourists and destinations. Beyond enthusiasm and skepticisms, this panel is in charge to think of future scenarios building on what we learnt so far from existing digital platforms, to help destination managers have a sense of orientation, leverage and exploit digitalization, turning it into a lever for sustainable development.
SPEAKER
Marianna Sigala
University of Piraeus
Giacomo Del Chiappa
Università degli Studi di Sassari Professore di Marketing
Cecilia Pasquinelli
Università degli Studi di Napoli Parthenope Professore di Destination Management
John Tertan
Heygo CEO
Niklas Masuch
Gothenburg & Co Project Manager
