Business developer specialized in CRM and customer loyalty.
“Destination Gothenburg offers a unique place where research and development of sustainable ideas, products and services linked to the experience industry become reality. Here is the collaboration platform, the competence, the technology and the physical/digital location. Based on Gothenburg’s sustainability work, we are now taking the next step and developing the concept we have chosen to call the Destination’s Data Platform (DDP) of data-driven decisions”, says Niklas Masuch, project manager for the DDP at Gothenburg & Co.
