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event30 November nest_clock_farsight_analog10:00-10:50 pin_drop Jules Verne Hall #2 language Italian

A.N.E.M.A. project – Approaching Naples with Augmented Multichannel Experiences

Metaverses will change the relationship among destinations, stakeholders and travelers, becoming a bridge to physical distances and offering new types of immersive experiences.

A presentation panel of the A.N.E.M.A. project, which puts the most recent innovations in digital technologies into a system to radically change cultural and congress tourism.

How? By creating a new approach in which the spaces and physical assets of museums and historical sites are integrated into the digital space with interconnected contents and services in a multi-site logic.

A.N.E.M.A. aims both at promoting the knowledge and use of cultural heritage by citizens and tourists and facilitating the destination management processes through cooperation, management, organization and enhancement by local institutions and businesses.

SPEAKERS
Alfonso Santaniello

CONFORM S.c.a.r.l. President and General Manager

Giovanna Lucherini

Convention Bureau Napoli Director

Mariangela Contursi

SPICI srl - Società per l'Innovazione, la Cooperazione e l'Internazionalizzazione General Manager