An expert in social media and tourist web marketing, for 22 years she has been alternating activity of consultant for accommodation facilities, museums and restaurants to that of teacher in the classroom and in the company – Master’s in tourism (Ca’ Foscari University), Master’s in Digital Marketing (Pin di Prato), Polimoda, Ied, EBTT, Federalberghi, Tuscany Region – on the themes of social media marketing, SEO, copywriting.
She opened the IoAmoFirenze blog in 2006 becoming one of the first local influencers in Italy. Ranking 6th nationally as the best travel site at MIAwards (2013) behind Turistipercaso, Expedia, and Tripadvisor has made her famous as far away as Japan.
She is very active on social networks, especially Instagram (@nellifirenze), dealing with content creation and short videos.
She has participated in the main trade fairs as a speaker. Today, she is a member of the BTO Scientific Committee.
She wrote the book “Web marketing per micro-imprese e professionisti” (Web Marketing for Micro-Enterprises and Professionals) (Hoepli).
In the tourism sector she has worked with hotels, farm holiday facilities, consortia, and trade associations, dealing with visibility on Google, reputation, and design of tourism portals. She has trained hundreds of hoteliers and tour operators.
