In this panel, we will learn about two destinations considered good practices at an international level: Valais (Switzerland) in the Alpine heart of Europe and the Swedish Lapland in the far north of Europe.
Territories that focus on the values of discovery and re-discovery of themselves, offering immersive experiences and sustainable adventures with a high emotional impact, intercepting the target of transformative travellers.
SPEAKERS
Bo Wikstrom
Visit Skellefteå Market Development
Karin Melin
Gateway South Partner
Lucie Guntern
Valais Matterhorn Region AG Market Manager Italia
Clara Svanera
Cairo editore Giornalista contributor
