Travelling in a sustainable way: the tourist of the future will be looking for innovative and environmentally friendly options

The future of sustainable mobility in destinations passes through technical and design innovation, without neglecting the use of data to control traffic and be able to make predictions based on real numbers.

In this panel we will provide both theoretical models and concrete designs and we will outline some ideas for the future.

Future is in fact the keyword when it comes to tourism. Observing the new generations of travellers is essential for developing a destination that can move at the pace the world is moving at.

Mobility is a crucial junction for territorial development from a sustainable perspective and it can also promote new messages and new destination narratives, supporting marketing to attract travellers who are more sensitive to sustainability issues.