
Towards BTO 2022: an interview with Emma Chiu, global director of Wunderman Thompson Intelligence
We asked Emma Chiu, global director of WT to give us some insights regarding the effects of these changes on the travel and vacation industry.
We asked Emma Chiu, global director of WT to give us some insights regarding the effects of these changes on the travel and vacation industry.
With this interview, we are coming to the heart of the BTO 2022 theme, the Metaverse, and its future implications on the HoReCa channel.
Together with her, we will be addressing the central question of the balance between humans and technology, made even more urgent by the rapid developments of the Metaverse.
With Anna Prandoni, we will be talking about food and wine, young restaurateurs, changes taking place and a link with tourism that should be strengthened with the mutual benefit of the two sectors.
It is Giacomo Trovato’s turn, who is Country Manager Italy and South-East Europe Airbnb, and we will be talking to him about the relationship between the digital world and the physical world.
What we propose below is a conversation with Dr. Stephen Hicks, Co-founder of OxSight, entrepreneur in augmented reality technologies, and Oxford neuroscientist in human perception.