The “VIAGGIO Italiano project” was born with the aim of presenting all the potential of Italy as a tourist destination, communicating even all the most unexpected aspects of our country in an original way.
An Italy to be admired thanks to its hidden villages and its art, to be discovered also with new flavours, and to be fully experienced through walks, landscapes and sports.
A wonderful and unique country but in many respects still unknown.
All of this conveyed through communication developed on different touchpoints and media, a website and dedicated social channels, and with the corollary an experiential activity and a specific contest.
