The central theme of this year will be Metatourism.

Metaverse is the theme of the moment, a revolution that is about to change our lives and models of reference with reality.

As a result, the payment methods, the search for information, the relationship with places, and the very concept of hospitality could change.

Each of us is asking ourselves to imagine, predict, and understand whether and how to act before these changes occur.

If on the one hand, attention is very strong, on the other we cannot afford trivializations.

Metaverse will change the relationship between companies and tourists by bridging physical distances and offering new types of experiences.

• How much time is needed in order for this revolution to be accomplished?
• What novelties are there with respect to the often-mentioned «Second Life»?
• What opportunities are there for the different sectors of tourism?
• Is it more correct to speak about substitution or complementarity among these worlds? 

A great debate will be opened at BTO 2022 on the profound meaning of change, on the future in general and on the implications for tourism.

New challenges

The pandemic has generated many changes in our society, first of all, the challenge to create new models of social relations.

Dealing with this period means above all dealing with a hyperdigitalization that has involved all of humanity and upset all the schemes known to us so far.

• What are the most relevant and permanent changes regarding the world of tourism?
• What are the innovations that will mark the next decade?
• How can the human element that remains the basis of travel be preserved and enhanced?