A parallel world full of possibilities to explore. Wine and metaverse: an excursus among the current and future scenarios of the immersive wine experience and their usefulness for companies and communication.
From NFTs, to virtual tours of wineries and of the territory, from augmented reality to customized packaging: how the metaverse is revolutionizing customer experience and how it is perceived by our brain.
SPEAKERS
Lorenzo Biscontin
Labhornet srl Sole Director
Isotta Rosboch
Tuorlo Media SRL SB Food & wine storyteller and events and communication manager
Andrea Gori
Trattoria da Burde Direttore
Daniela Mugnai
COFFEE Owner
Laura Iacovone
Università degli Studi di Milano - DEMM - Department of Economics, Management, and Quantitative Methods Docente e Ricercatore di Consumer & Neuro Marketing Research
