In the age of mass content production and endless scrolling, we feed a wheel that often doesn’t turn in favor of our marketing goals.
How can a content strategy made up of profitable contents be made for those who create them and for those who use them? One way forward is to change perspective, design and production methods, reversing the course in a circular and sustainable perspective, to combine immediate needs, long-term vision and strategic positioning.
SPEAKERS
Rocco Rossitto
Communications Advisor
