We are immersed in technologies that learn from behavior and suggest, more or less explicitly, the most interesting information for each of us, altering the perception of a product or service.
From Facebook feed to google results, even the world of online travel benefits from these technologies that make it possible to capture the traveler’s attention, limiting the problem of cognitive blindness due to information overload. These content personalization techniques highlight some specific characteristics, consistent with the type of traveler who is consulting the site.
Like a good front office worker, who by observing the guest in a suit and tie knows that he/she should offer him/her the business room, and instead the family room to that couple with the two nice blond children.
Without these personalization techniques regarding what to offer, the traveler tends to consider only the price of the room and not the services offered.
In the speech, together we will take a look at what technologies are currently available, and at how to use them in your website and in your advertising, with the aim of increasing the perceived value of your facility, measured by increasing the average booking amount and conversion rates.
SPEAKERS
Luca Vescovi
jampaa.it Ricerca e sviluppo
Ilenia Cherubin
Bi Holiday G.Manager
