Destination marketing is evolving continuously, in constant pursuit of changes taking place in the world and in society. Standard advertising has given way to more technological and data-driven forms of promotion, from social advertising to the web world in general, which allows for more accurate monitoring of results and greater attention to where and how to spend one’s budget.
And the television? It too has changed with the changing of society, but it has not disappeared. With the advent and growth of SmartTVs, connected televisions rich in applications for entertainment and information, we speak of “connected TV advertising”.
Together with Sojern, we will see what the trends of this specific type of online advertising are, what the behavior of target users is and above all what the scenarios and opportunities are that connected TV advertising represents for tourist destinations.
SPEAKERS
Daniele Manetti
SOJERN Senior Manager - Destinations
