The current algorithm of these social networks greatly rewards this type of video content and allows brands and institutions to get their message out to wider audiences. In parallel with the use of Influencer Marketing activities, the autonomous production of this type of format has now become an absolute necessity, especially in an industry such as tourism which already today fills these platforms with UGC for visual themes.
Identifying specific short video formats makes it possible to optimize production times and create that horizontal narrative that stimulates recognition from the user.
With this toolbox you will learn how to devise the most suitable format for your Brand communication.
SPEAKERS
Niccolò Di Vito
Studio Riprese Firenze Direttore Creativo
