During the BTO, the Loire Valley center for the promotion of tourism will present a preview of its innovative plan in the regional tourism sector, which will be illustrated in France on December 7th, on the occasion of the regional tourism innovation day.
The promotion agency will lead a cross-sectoral innovation network in the Centre-Val de Loire region, encouraging experimentation and innovative solutions by tourism operators with the aim of increasing the region’s competitiveness and attractiveness.
The main actions of the plan will be: diversifying and strengthening the attractiveness of the experience for tourists in the Centre-Val de Loire region, in particular by encouraging and supporting new forms of digital creativity also in the name of the metaverse.
Improving access to tourist destinations by managing flows and working on sustainable mobility and on the issue of the last mile.
Optimizing territorial hospitality to gain visitor loyalty to the Loire Valley destination.
SPEAKERS
Marc Richet
Comité régional du Tourisme Centre-Val de Loire Direttore generale
