Digital PR is often considered a mere search for influencers and bloggers in order to involve them in improving the company’s reputation. However, instead, they are an integral part of a much more complex and fascinating process. From the evolution of traditional PR we have gone, in a short time, to a holistic process that touches all the touch points of digital communication.
The successful strategies of travel and food companies necessarily need Digital PR activities which, thanks to relationships and new communication tools, make it possible to achieve corporate objectives and Brand Awareness.
SPEAKERS
Anna Bruno
FullPress Agency Cofondatrice/Dir. Marketing e Comunicazione
