Everyone on vacation eats; this does not mean it is food and wine tourism

Food and wine tourism starts – of course – from local products, from food, from wine, from the culinary art. But it is something that is much more complex: a process of enhancing the excellences within a strategy that includes services, mobility, hospitality, innovation, identity defense, storytelling skills and much more.

The challenge for destinations is precisely to “connect the dots” based on a particular vision.

We will be talking about this with some of the most important Italian food and wine destinations.