event29 November nest_clock_farsight_analog14:00-14:50 pin_drop Isaac Asimov Hall #1 language Italian

Food, metaverse and internal areas: How technology helps the economy of marginal areas

If a winery decides to open a store on the Metaverse, the objective it might have at the moment is only promotion, but it is not able to exploit the most important sense that will make itself known: taste, still the only way to enjoy food & wine.

So, what might the opportunity be that technology, and in particular the Metaverse, can provide, in the food sector?

How can the blockchain, the NFTs be useful beyond the concept of agrifood? And how can the potential of technology give a boost to inland areas where quality production, landscape and innovation represent the driving force for growth linked to food and wine tourism? We will discuss these issues during this panel.