In just a few years, virtual worlds will become protagonists of a new concept of accessible and limitless tourism.
The metaverse will offer great potential, especially as hotels can leverage virtual reality, augmented reality, and other technologies to provide memorable virtual interactive experiences.
Thanks to digital twins, ‘expanded’ hospitality will increasingly be used to attract, retain and sell spaces. It may seem like a science fiction idea, but the technology necessary to make it happen already exists in Italy too.
Among the forerunners of this new business model, a hotel chain that has taken its first steps with very interesting results on its B2B distribution.
SPEAKERS
Anna De Simone
Italian Hotel Group Business Development
Massimiliano Nicolini
Olimaint Direttore Dipartimento Ricerca e Sviluppo
Claudia Ferrero
Horeca Job Srl Founder
Francesco Redi
Twissen CEO & Founder