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event30 November nest_clock_farsight_analog16:00-16:50 pin_drop Mary Shelley Hall #5 language Italian

From the “Fam Trip” to the Metaverse

In just a few years, virtual worlds will become protagonists of a new concept of accessible and limitless tourism.

The metaverse will offer great potential, especially as hotels can leverage virtual reality, augmented reality, and other technologies to provide memorable virtual interactive experiences.

Thanks to digital twins, ‘expanded’ hospitality will increasingly be used to attract, retain and sell spaces. It may seem like a science fiction idea, but the technology necessary to make it happen already exists in Italy too.

Among the forerunners of this new business model, a hotel chain that has taken its first steps with very interesting results on its B2B distribution.

SPEAKERS
Anna De Simone

Italian Hotel Group Business Development

Massimiliano Nicolini

Olimaint Direttore Dipartimento Ricerca e Sviluppo

Claudia Ferrero

Horeca Job Srl Founder

Francesco Redi

Twissen CEO & Founder