The power of the image
In travel business and the three A’s in the initial photo, how should you choose the photos for your website? What characteristics must the initial photo on Booking have?
Scientific and cultural reasons are at the basis of the power of images. And they are necessary to understand what photographs achieve their purpose. Subjective pleasure plays a role that is less assessable, but there are some absolute characteristics, which respond to certain standards, and by following them one can best achieve his/her goal. The results of some studies conducted via eye-tracking systems confirm some of these characteristics.
The purpose of an opening photo is enclosed in the formula of the three A* and must above all attract, that is fascinate by being formally beautiful. However, in an interconnected world, it is necessary to maintain the right balance between aesthetic attraction and adherence to reality, so as to avoid phenomena of negative feedback.
SPEAKERS
Enrico De Santis
Fotografo e Docente
Nicola Zoppi
Mind Lab Hotel CEO
Francesco Tapinassi
BTO 2022 Direttore scientifico
