The metaverse is already here and it’s changing the way our realities are shaped. Products, businesses, buildings and cities are no longer just things in the physical world, but they also have accurate virtual counterparts, called “digital twins” that update in real time. Even the people themselves are beginning to have not only identities, but digital twins as well.
The metaverse is unlocking a new economy with countless opportunities, like 3D marketing, for immersive experiences in cross-digital and hybrid reality spaces, whether it’s managing facility upgrades or customizing a travel purchase.
It’s time to arm yourself with knowledge and grow the best-prepared brands and sectors on the subject.
From Wunderman Thompson Intelligence, and exclusively for BTO, a study of the new realities of the metaverse and beyond, with a focus on the applications of the metaverse in international tourism.
SPEAKERS
Emma Chiu
Wunderman Thompson Intelligence Global Director
Letizia Ciaccafava
We Beyond Growth Hacking Agency Experience Designer
