event30 November nest_clock_farsight_analog14:00-14:50 pin_drop Jules Verne Hall #2 language English

Smart Governance. Let’s get over the silos mentality: the public collaborates with the private sector and marketing attracts investments by improving the welfare of the destination

The public sector and private companies are pursuing the same goal: an effective, sustainable and long-lasting development of the territory in terms of tourism. For this to happen, the two parties must necessarily find a meeting point and start long-term public-private partnerships (PPP).

How can this be done?

In this panel, in addition to finding out about successful case studies, we will try to outline the scope of action within which to move in order to implement a common vision.

We will take a look at some virtuous examples of national and international destinations, and evolving paths towards new types of DMOs.