Monferrato like Napa Valley: the Case History of Cinque Quinti. The secret? Knowing how to relate wine tourism, data collection and customer management to increasing direct-to-consumer sales.
Today, digital innovation in the wine sector rewrites the rules of direct sales to the consumer, using technology to bring together and enhance every interaction between the brand and the end customer.
In order to find respectable examples of wineries that have followed the path of innovation, you don’t necessarily have to go to California.
This is the case of the success of the Cinque Quinti company from Alessandria, a Monferrato winemaking reality – super-performing on winery visits thanks to small initiatives designed ad hoc to involve an audience – targeted through data collection – such as “Cinema under the stars” and which manages to sell as much as 2/3 of its production directly to the final consumer.
SPEAKERS
Filippo Galanti
Divinea Chief Business Officer
Francesca Arditi
Cinque Quinti Responsabile Comunicazione
