Considered one of the most influential gamification designers in the world, he was awarded the “Design Lessons” award during the Milan Fuorisalone in 2018.
Author of books such as “Gamification – I Videogiochi nella Vita Quotidiana” (Gamification – Videogames in Everyday Life” (2011), “L’Arte del Coinvolgimento” (The Art of Involvement) (Hoepli 2017), “Giocarsi – Gaming e Gamification nei contesti professionali” (Playing – Gaming and Gamification in professional contexts) (Hogrefe 2021), he is currently a visiting professor at several Italian universities and academies.
After a long career at the service of video game multinational corporations on iconic titles such as Fifa, The Sims and Crash Bandicoot, for years he has been supporting large companies and public bodies in understanding and applying the logic of the game and preparing for the challenges of Web3
He is currently curator for the Reggia di Venaria with PLAY, the first major introspective exhibition on the video game as an art, which can be visited until January 15, 2023.
