Creator, founder and administrator of Vinophila, the first online metaverse community devoted to wine and alcoholic beverages from April 2022.
Business management and marketing consultant in the food & beverage sector, especially wine, after a twenty-year career in national and multinational companies.
He collaborates with various on- and off-line publications writing about market analysis, strategic management and marketing.
He has authored the biscomarketing blog since 2007 where he has defined some strategic concepts including total marketing vision.
