BTO2022
Program
nest_clock_farsight_analog ORE 10:00 • 29 November
Welcome to the Meta-BTO! Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Gualtiero Carraro
Carraro LAB Amministratore Delegato
Athanasios Karalopoulos
European Commission - DG GROW Policy Officer
nest_clock_farsight_analog ORE 11:00 • 29 November
Metaverse, this unknown entity Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Giovanni Boccia Artieri
“Carlo Bo” University of Urbino Full Professor
Rodolfo Baggio
Bocconi University Professor
Barbara Maria Carmela Indovina
Lawyer Barbara Indovina Owner
Maura Gancitano
Tlon Fondatrice
Massimo Chiriatti
Lenovo CTO
nest_clock_farsight_analog ORE 11:30 • 29 November
Metatourism: how will we be traveling in 2030? Applications (and “fluff”) of the metaverse in the travel field Digital Strategy & Innovation
Cassetta degli Attrezzi • Digital Strategy & Innovation
Antonio Maresca
Onspitality Founder
Simone Puorto
Travel Singularity Founder
nest_clock_farsight_analog ORE 12:00 • 29 November
Smart tourism in cultural metaverses and playable cities Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Edoardo Colombo
Digitalia Strategic Advisor
Ilaria Vitellio
Cityopensource CEO
Fabio Viola
TuoMuseo Founder
Rosanna Romano
Regione Campania Direttore Generale Politiche culturali e turismo
Misa Labarile
European Commission Policy officer - tourism
nest_clock_farsight_analog ORE 12:30 • 29 November
Metaverse and virtual twins, that’s why the Travel sector cannot stand by and watch Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Emma Chiu
Wunderman Thompson Intelligence Global Director
Letizia Ciaccafava
We Beyond Growth Hacking Agency Experience Designer
nest_clock_farsight_analog ORE 14:00 • 29 November
Training in the Hotel sector is in Metaverse Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Tracy Cosgrove
VRHTI Founder
nest_clock_farsight_analog ORE 14:15 • 29 November
Hey, we are Hiring! 50000 uncovered jobs offers in the Italian Hospitality Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Rita Jusztina Varga
RAIZUP Founder &CEO
nest_clock_farsight_analog ORE 15:30 • 29 November
Technologies and storytelling for the rebirth of a territory. The European project TONITE and Tellingstones. A replicable methodology that combines digital storytelling and social impact Digital Strategy & Innovation
Product presentation • Digital Strategy & Innovation
Antonio Serra
Esperto di Digital Tourism Transformation e Social Engagement
Stefano di Polito
Espereal Technologies Storyteller and Social Impact projects - Director
nest_clock_farsight_analog ORE 16:00 • 29 November
The climate is changing, how prepared is Tourism? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Giulia Eremita
Digital Strategy BTO | MEDSEA Foundation Comunicazione e marketing digitale turismo e ambiente
Margaretha Breil
Euro-Mediterranean Centre on Climate Change (CMCC) and Ca'Foscari University of Venice Senior researcher
Daniela Meloni
Limolo House 56 Green Founder and CEO
Luciano Pia
Architetto green
Jeremy Smith
Travel Foundation Climate Advisor
Peter Wadhams
Università di Cambridge, UK Professore
nest_clock_farsight_analog ORE 17:00 • 29 November
Is the metaverse ethically and legally prepared? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Massimo Canducci
Gruppo Engineering Chief Innovation Officer
Chiara Leoni
Baker McKenzie Avvocato
Integra: virtual reality as an integration to the tourist experience Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Stefano Monti
Monti&Taft Partner
Manuel Bazzanella
Digital Mosaik CEO & Founder
Is Google Analytics likely to become illegal in Italy? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Guido Scorza
Garante per la protezione dei dati personali
Luca Bove
Local Strategy Amministratore
nest_clock_farsight_analog ORE 17:30 • 29 November
Google’s 2023 trend for hospitality & tourism: immersive maps are on their way Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Luca Bove
Local Strategy Amministratore
nest_clock_farsight_analog ORE 10:00 • 30 November
Cognitive consistency. How can you be convincing with personalized content and improve booking amounts on the website? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Luca Vescovi
jampaa.it Ricerca e sviluppo
Ilenia Cherubin
Bi Holiday G.Manager
nest_clock_farsight_analog ORE 10:30 • 30 November
Content Video Strategy: The short videos of TikTok and Instagram can make your brand climb to new heights and open up new markets for you Digital Strategy & Innovation
Cassetta degli Attrezzi • Digital Strategy & Innovation
Niccolò Di Vito
Studio Riprese Firenze Direttore Creativo
nest_clock_farsight_analog ORE 11:00 • 30 November
Believable Virtual Experiences: Convince the heart and the mind will follow Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Stephen Hicks
Oxsight Ltd Founder and CTO
Simone Puorto
Travel Singularity Founder
nest_clock_farsight_analog ORE 11:30 • 30 November
Ready for teleportation? Inclusive lifestyles and decentralized travel in the women’s metaverse Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Maria Rosaria Pedemonte
Gender Responsible Tourism Founder
nest_clock_farsight_analog ORE 12:00 • 30 November
The outlook for the Italian tourism supply chain Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Sara Giusti
Intesa Sanpaolo Economista
Tito Nocentini
Intesa Sanpaolo spa Direttore Regionale Toscana e Umbria
Controversial time Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Monica Lasaponara
Monica Lasaponara Escape Coach
Giuseppe Giaccardi
Studio Giaccardi & Associati Founder & CEO
Giovanna Maria Dimitri
DIISM, Università degli Studi di Siena Post Doc Researcher
Chiara Mocenni
Universita' di Siena Professore Associato
nest_clock_farsight_analog ORE 12:30 • 30 November
META-MICE: the conference experience and the metaverse Digital Strategy & Innovation
Product presentation • Digital Strategy & Innovation
Gualtiero Carraro
Carraro LAB Amministratore Delegato
Mastercard Tourism Insight: an observatory for monitoring tourism in the area Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Saverio Mucci
Mastercard Vice President - Government Lead for Italy
nest_clock_farsight_analog ORE 14:00 • 30 November
WEB 3.0 as a medium for amplification and experiential hybridization Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Jacopo Romagnoli
Var Group Spa Head Of Innovation & Web 3.0
nest_clock_farsight_analog ORE 14:30 • 30 November
Hotel Booking for the Tokenizen world, Pinktada Digital Strategy & Innovation
Speech • Digital Strategy & Innovation
Lyon Hardgrave
Pinktada CEO
nest_clock_farsight_analog ORE 15:00 • 30 November
Martech and privacy, a complicated relationship Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Massimo Fubini
MailUp+Contactlab General Manager
Gianluca Diegoli
[mini]marketing Marketing Consultant & Adjunct Professor IULM
Chiara Leoni
Baker McKenzie Avvocato
Guido Scorza
Garante per la protezione dei dati personali
Isabella Mazzeo
Google Ads Privacy, Data & Measurement lead Italy
Tourism that produces numbers. In search of lost authority Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Federico Geremei
Travel writer, Data analyst
Antonio Pezzano
Esperto in Destination Management
So, then do I have to open Tik Tok? Content Distribution Strategy, among algorithms and new formats. Digital Strategy & Innovation
Cassetta degli Attrezzi • Digital Strategy & Innovation
Elena Farinelli
Social Media Teacher, Instagram Strategy & SEO, blogger, Web Marketing Consultant
Miriam Bertoli
Digital & Content Marketing Strategist
nest_clock_farsight_analog ORE 15:30 • 30 November
Digital PR & More: Travel & Food Digital Strategy & Innovation
Cassetta degli Attrezzi • Digital Strategy & Innovation
Anna Bruno
FullPress Agency Cofondatrice/Dir. Marketing e Comunicazione
nest_clock_farsight_analog ORE 16:00 • 30 November
META Social Strategy: what’s new in 2023 Digital Strategy & Innovation
Cassetta degli Attrezzi • Digital Strategy & Innovation
Elena Farinelli
Social Media Teacher, Instagram Strategy & SEO, blogger, Web Marketing Consultant
Kat Coroy
Soul Essence Ltd. Director
nest_clock_farsight_analog ORE 16:30 • 30 November
CIRCULAR ECONOMY OF CONTENT – To find a balance between presence and importance Digital Strategy & Innovation
Cassetta degli Attrezzi • Digital Strategy & Innovation
Rocco Rossitto
Communications Advisor
nest_clock_farsight_analog ORE 17:30 • 30 November
THE MINE OF MEMORY. Montecatini Val di Cecina Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Ermanno Bonomi
CORE TOURISM NETWORK Manager di Rete
Andrea Trafeli
Itinera Coordinatore
Sergio Piane
Alkedo Produzioni S.r.l. CEO
Luca Bollea
Comune di Montecatini Val di Cecina Consigliere con delega al Turismo
