BTO2022
Program
nest_clock_farsight_analog ORE 09:30 • 29 November
nest_clock_farsight_analog ORE 10:00 • 29 November
BTO Young Speaker
Panel •
Mersia Carboni
Whable CFO
Lorenzo Pagnoni
Università degli Studi di Genova Studente
Manuele Tartaglia
Victoria Hotel Letterario Trieste Vice Responsabile
Carlotta Barina
Tsm - Trentino School of Management Progettista e ricercatrice
Giorgia Laudati
BTO Coordinatrice Sezione Young Speaker
Rodolfo Baggio
Bocconi University Professor
Giulia Lascialfari
Beeyond Ceo e Co-founder
From communicated sustainability to measured sustainability. How to leverage technology to make a real impact on destinations Destination
Gianni Lacorazza
Fondazione Appennino Co-founder/Amministratore
Pierluigi Stefanini
Asvis Presidente
Enzo Risso
Ipsos Direttore scientifico
The two metas of tourism Hospitality
Michil Costa
Hotel La Perla Imprenditore, uomo di natura, Oste
Marco Bianciardi
Hotel Athena Titolare
Simone Puorto
Travel Singularity Founder
Meta-sense: events for large or specialized temporary flows become megaphones of new meanings for travelers and destinations! Destination
Carmen Bizzarri
Università Europea di Roma Associate Professor
Santo Rullo
ECOS European Culture and Sport Organization Resp. Comitato Scientifico
Fabio Pagliara
Fondazione Sportcity Presidente
Joseph M. Cheer
Center for Tourism Research, Wakayama University, Japan Professor
nest_clock_farsight_analog ORE 11:00 • 29 November
Destinazione Toscana, risultati e prospettive per il 2023 Destination
Francesco Tapinassi
BTO 2022 Direttore scientifico
Francesco Palumbo
Fondazione Sistema Toscana Direttore
Leonardo Marras
Regione Toscana Assessore all'Economia e al Commercio
Emma Taveri
Comitato Scientifico BTO Coordinatrice Destination
Alberto Mattei
Associazione Italiana Nomadi Digitali - ETS Presidente
Matteo Biffoni
Anci Toscana Presidente
Michele Angiolini
Anci Toscana Responsabile Turismo e Marketing Territoriale
Alessio Carciofi
Digital Wellbeing CEO
Dario Bertocchi
Università Ca' Foscari Venezia Ricercatore
Robert Kropfitsch
Territori Sostenibili Amministratore e responsabile sviluppo
Designing incredible stays. The Airbnb categories and the WOW Fund Hospitality
Letizia Ciaccafava
We Beyond Growth Hacking Agency Experience Designer
Giacomo Trovato
Airbnb Country Manager Italia
The young Italian wine and food connoiseurship Food & Wine Tourism
Andrea Moser
Cantina Kaltern Direttore Tecnico - Enologo
Anna Prandoni
Linkiesta Gastronomika Direttore
Davide Marzullo
Trattoria contemporanea Chef
Chiara Buzzi
Rita Cocktails - Rita's Tiki Room Titolare
Travel as a key for change. Can the world be changed by traveling? Destination
Jake Haupert
The Transformational Travel Council Founder
Manuela Laiacona
Catasta Pollino Managing Director
Federico Geremei
Travel writer, Data analyst
Daisy Scholte
Better Places Impact Manager
Metaverse, this unknown entity Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Giovanni Boccia Artieri
“Carlo Bo” University of Urbino Full Professor
Rodolfo Baggio
Bocconi University Professor
Barbara Maria Carmela Indovina
Lawyer Barbara Indovina Owner
Maura Gancitano
Tlon Fondatrice
Massimo Chiriatti
Lenovo CTO
nest_clock_farsight_analog ORE 11:30 • 29 November
The vacation home of the future: less waste, more business Hospitality
Domenico Palladino
Qualitytravel.it Direttore Editoriale
Patrizia Allara
TravelMeetHub CEO & Co Founder
Flavio Veccaro
Vikey Head of Sales
nest_clock_farsight_analog ORE 12:00 • 29 November
Hospitality Project Investment – Business Intelligence to guide investments in hotels and the development of new projects Hospitality
Simone Micheli
Simone Micheli Architectural Hero Architect | Founder
Gianluca Giglio
AA+G Hospitality Management Managing Director Italia
Giorgio Bianchi
PKF hospitality group Business Development - Hospitality & Investment
Elena David
FMTG Group Strategic Advisor
Andrea Delfini
Blastness Founder & CEO
Valeriano Antonioli
Lungarno Collection CEO
Everyone on vacation eats; this does not mean it is food and wine tourism Food & Wine Tourism
Bruno Bertero
Ente Turismo Langhe Monferrato Roero Direttore Generale
Cristiano Casa
Visit Emilia Presidente
Roberta Milano
Travel and Tourism marketing strategist
Elisabetta Nardelli
Trentino Marketing Responsabile Team Agrifood & Sustainability
Gennaro Giliberti
Regione Toscana Dirigente
Metaverse: Brave new (or old) world of business Hospitality
Adele Magnelli
ETT S.p.A. International Project Manager
Timothy Hyungsoo Jung
Manchester Metropolitan University Chair Professor
Mariapina Trunfio
Università degli Studi di Napoli ‘Parthenope’ Direttore del Master Universitario in Tourism & Hospitality Management
Simona Rossi
Natural Index SEO specialist
nest_clock_farsight_analog ORE 14:00 • 29 November
Helping destinations become digital and green: a journey to discover policies and good practices in an innovative Europe Destination
Emma Taveri
Comitato Scientifico BTO Coordinatrice Destination
Tomaso Comazzi
NECSTouR Communication and Membership Manager
Ronan Le Baccon
Région Bretagne Directeur
José Luis Córdoba
NECSTouR Director ToT Lab & Andalucía Lab
Manuela Bigi
Regione Toscana Responsabile coordinamento Progetti integrati turismo
Local tourism apps and data integration: new or old strategies? Destination
Gabriele Talarico
Liguria Digitale Project Manager Soluzione e strumenti per il marketing turistico
Francesca Caldarola
Regione Veneto Project Manager - DMS Veneto
Cecilia Del Re
Comune di Firenze Assessore
Massimo Bregani
Feratel Media Technologies SRL Amministratore Delegato
Mariano Mariani
Azienda Speciale Parco di Porto Conte Direttore Generale
Meta-slow: on foot, on horseback, by bike. Innovation and development of destination & experience marketing Destination
Alex Kornfeind
GAL Oglio Po Destination Manager
Gianfilippo Mignogna
Municipality of Biccari Mayor
Paola Olivari
Guida Viaggi Editor
Maurizio Rosellini
Final Furlong Founder rete di imprese
Food, metaverse and internal areas: How technology helps the economy of marginal areas Food & Wine Tourism
Annalisa Romeo
Fondazione Appennino Head of communications
Federica Argentati
Distretto Agrumi di Sicilia President
Fabio Campoli
Azioni Gastronomiche Srl CEO & Founder
William Nonnis
Enea Full Stack & Blockchain Developer
nest_clock_farsight_analog ORE 15:00 • 29 November
Towards the Tourism Digital Hub: the role of the Regions Destination
Francesco Tapinassi
BTO 2022 Direttore scientifico
Stefan Marchioro
Regione del Veneto Responsabile Progetti territoriali e governance del turismo
Adriana Miotto
JUST GOOD TOURISM SRL Co-founder & CEO
Francesco Di Filippo
Regione Abruzzo Coordinatore Tecnico Commissione Politiche del Turismo Conferenza Regioni e P.A.
A “Hostel” world of solo traveller Hospitality
Catherine Gilvarry
Hostelworld Head of Supply
Carlo Dalla Chiesa
Ostello Bello Founder / CEO
Lorenzo Vidoni
Urban Homy Group Direttore Generale
Digital as a link among excellence, territory, and origin Food & Wine Tourism
Carlo De Biasi
San Felice spa General Manager
Simona Geri
The Winesetter
Carlo Vischi
Consultant
Pierpaolo Guasone
Var Group SpA Business Development Manager Blockchain
nest_clock_farsight_analog ORE 16:00 • 29 November
The climate is changing, how prepared is Tourism? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Giulia Eremita
Digital Strategy BTO | MEDSEA Foundation Comunicazione e marketing digitale turismo e ambiente
Margaretha Breil
Euro-Mediterranean Centre on Climate Change (CMCC) and Ca'Foscari University of Venice Senior researcher
Daniela Meloni
Limolo House 56 Green Founder and CEO
Luciano Pia
Architetto green
Jeremy Smith
Travel Foundation Climate Advisor
Peter Wadhams
Università di Cambridge, UK Professore
Large online platforms and hoteliers: What changes have occurred since the application of the new EU regulations. OTAs in the crosshairs of the European legislator Hospitality
Barbara Casillo
Associazione Italiana Confindustria Alberghi Director General
Alessia Salamone
GPD - Gemma Provaggi De André Associato Senior
Andrea Gemma
GPD - Gemma Provaggi De André Socio Fondatore
Emotions carved in the heart. A comparative study: two destinations to rediscover the wonder of travel! Destination
Bo Wikstrom
Visit Skellefteå Market Development
Karin Melin
Gateway South Partner
Lucie Guntern
Valais Matterhorn Region AG Market Manager Italia
Clara Svanera
Cairo editore Giornalista contributor
Five indiscreet questions for Booking.com Hospitality
Alberto Yates
Booking.com Regional Director Partner Services
Nicola Zoppi
Mind Lab Hotel CEO
nest_clock_farsight_analog ORE 17:00 • 29 November
Is the metaverse ethically and legally prepared? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Massimo Canducci
Gruppo Engineering Chief Innovation Officer
Chiara Leoni
Baker McKenzie Avvocato
Virtual traveling to destinations: Boom or bust? Destination
Marianna Sigala
University of Piraeus
Giacomo Del Chiappa
Università degli Studi di Sassari Professore di Marketing
Cecilia Pasquinelli
Università degli Studi di Napoli Parthenope Professore di Destination Management
John Tertan
Heygo CEO
Niklas Masuch
Gothenburg & Co Project Manager
Is Google Analytics likely to become illegal in Italy? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Guido Scorza
Garante per la protezione dei dati personali
Luca Bove
Local Strategy Amministratore
nest_clock_farsight_analog ORE 10:00 • 30 November
Cognitive consistency. How can you be convincing with personalized content and improve booking amounts on the website? Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Luca Vescovi
jampaa.it Ricerca e sviluppo
Ilenia Cherubin
Bi Holiday G.Manager
Work from anywhere. Smart work as a lever on which destinations can build a new future Destination
Giacomo Trovato
Airbnb Country Manager Italia
Emma Taveri
Comitato Scientifico BTO Coordinatrice Destination
Alberto Mattei
Associazione Italiana Nomadi Digitali - ETS Presidente
Between metaverse and NFT: how not to drown in an inch of… wine Food & Wine Tourism
Lorenzo Biscontin
Labhornet srl Sole Director
Isotta Rosboch
Tuorlo Media SRL SB Food & wine storyteller and events and communication manager
Andrea Gori
Trattoria da Burde Direttore
Daniela Mugnai
COFFEE Owner
Laura Iacovone
Università degli Studi di Milano - DEMM - Department of Economics, Management, and Quantitative Methods Docente e Ricercatore di Consumer & Neuro Marketing Research
A.N.E.M.A. project – Approaching Naples with Augmented Multichannel Experiences Destination
Alfonso Santaniello
CONFORM S.c.a.r.l. President and General Manager
Giovanna Lucherini
Convention Bureau Napoli Director
Mariangela Contursi
SPICI srl - Società per l'Innovazione, la Cooperazione e l'Internazionalizzazione General Manager
nest_clock_farsight_analog ORE 10:30 • 30 November
Smart travel destinations. We don’t have a case to present. Is it perhaps a coincidence? Destination
Gianluigi Cogo
Consulente Innovazione per la PA
Antonio Pezzano
Esperto in Destination Management
Valeria Minghetti
CISET Responsabile Area Ricerca
nest_clock_farsight_analog ORE 11:00 • 30 November
Food Creator & Travel. The impact of food content on travel decisions Food & Wine Tourism
Fabrizio Todisco
Marketing & Creative Thinker
Giovanni Molinari
Campania da vivere Fondatore
Manuela Vitulli
Pensieri in Viaggio Digital talent e autrice del blog
Ignazio Totorizzo
Docente e Digital Strategist
Big quit, quitfluencer and appeal in tourism Hospitality
Barbara Casillo
Associazione Italiana Confindustria Alberghi Director General
Corrado Luca Bianca
Assoturismo - Confesercenti Nazionale Coordinatore Nazionale
Alessandro Massimo Nucara
Federalberghi Director-General
Francesco Tapinassi
BTO 2022 Direttore scientifico
Travelling in a sustainable way: the tourist of the future will be looking for innovative and environmentally friendly options Destination
Lorenzo Succi
Uni.Rimini Spa Direttore
Roberta Frisoni
Comune di Rimini Assessore
Paolo Ruffino
Decisio SRL Direttore
Bruno Lepri
Fondazione Bruno Kessler Responsabile di Unità di Ricerca
Andrea Guizzardi
CAST, UniBo Direttore
nest_clock_farsight_analog ORE 11:30 • 30 November
Wine, innovation and female leadership Food & Wine Tourism
Barbara Sgarzi
Giornalista e docente digital media
Donatella Cinelli Colombini
Donne del Vino Presidente
nest_clock_farsight_analog ORE 12:00 • 30 November
Food and wine tourism: international strategies and actions compared Food & Wine Tourism
Aljoša Ota
Ente Sloveno del Turismo Direttore, Italia
Gonzalo Ceballos
Instituto de Turismo de España (Tourspain) Consigliere Ambasciata di Spagna in Italia
Mauro Carbone
Centro Nazionale Studi Tartufo Direttore
Giovanna Sainaghi
Visit Flanders Direttrice Italia
Controversial time Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Monica Lasaponara
Monica Lasaponara Escape Coach
Giuseppe Giaccardi
Studio Giaccardi & Associati Founder & CEO
Giovanna Maria Dimitri
DIISM, Università degli Studi di Siena Post Doc Researcher
Chiara Mocenni
Universita' di Siena Professore Associato
nest_clock_farsight_analog ORE 12:30 • 30 November
Why and how visits to the winery become a driving force for the company Food & Wine Tourism
Filippo Galanti
Divinea Chief Business Officer
Francesca Arditi
Cinque Quinti Responsabile Comunicazione
nest_clock_farsight_analog ORE 14:00 • 30 November
Smart Governance. Let’s get over the silos mentality: the public collaborates with the private sector and marketing attracts investments by improving the welfare of the destination Destination
Emma Taveri
Comitato Scientifico BTO Coordinatrice Destination
Gianfranco Lopane
Regione Puglia Assessore al Turismo, Sviluppo e Impresa turistica
Luca Martinazzoli
Milano&Partners Direttore Generale
Gaetano Giunta
Fondazione di Comunità di Messina ONLUS Segretario Generale
Vappu Mänty
Helsinki Partners Director, Comms & PR
Food Services and Tourism, a relationship to be strengthened Food & Wine Tourism
Nicoletta Polliotto
Muse Comunicazione Owner
Paola Sucato
P&M Founder
Roberta Milano
Travel and Tourism marketing strategist
Pietro Caroli
Trippa Owner
Valentina Quattro
TheFork Industry Relations Director Italy & Spain
In the era of the metaverse, hospitality changes direction Hospitality
Ilaria Bigliazzi
Human Company Personnel Director
Sara Abdel Masih
Sensory Academy Management Founder
Claudia Ferrero
Horeca Job Srl Founder
Alessandro Gualtieri
So.Ges. Group - "Place of Charme" General Manager
nest_clock_farsight_analog ORE 15:00 • 30 November
“As long as you pay…” Hospitality
Matteo Ciccalè
Scalapay Travel Commercial Director
Andrea Romanelli
Hotel La Pace Titolare
Caterina Santuccione
SysPay Limited Head of Sales
Alessandro Bartolucci
BeSafe Group CEO
Martech and privacy, a complicated relationship Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Massimo Fubini
MailUp+Contactlab General Manager
Gianluca Diegoli
[mini]marketing Marketing Consultant & Adjunct Professor IULM
Chiara Leoni
Baker McKenzie Avvocato
Guido Scorza
Garante per la protezione dei dati personali
Isabella Mazzeo
Google Ads Privacy, Data & Measurement lead Italy
Tourism that produces numbers. In search of lost authority Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Federico Geremei
Travel writer, Data analyst
Antonio Pezzano
Esperto in Destination Management
Meta travel and Meta taste Food & Wine Tourism
Roberta Belli
AlmavivA S.p.A. Training Specialist
Davide Rampello
Rampello & Partners Direttore Creativo
Maria Michela
Digitalia srl Presidente CdA
Andrea Casadei
AlmavivA SPA Tourism Practice Manager
Massimo Andreoli
Wavents srl Presidente
nest_clock_farsight_analog ORE 16:00 • 30 November
“Great Italian Destinations for Sustainable Tourism”: a virtuous model of cooperation and development Destination
Carlotta Ferrari
Destination Florence CVB Direttrice
Martina Riva
Comune di Milano Assessore
Alessandro Onorato
Comune di Roma Capitale Assessore a Grandi Eventi, Turismo, Moda e Sport
Alessia Bettini
Comune di Firenze Vicesindaca
Simone Venturini
Comune di Venezia Assessore
Martina Rosato
Ministero del Turismo Dirigente Responsabile per gli Strumenti di sostegno al settore turismo e per valorizzazione del patrimonio informativo
Teresa Armato
Comune di Napoli Assessore al Turismo e alle Attività Produttive
Employment, knowledge, tourism. Apprenticeship and the role of the vocational and technical higher education system Hospitality
Luigi Valentini
Re.Na.I.A. Presidente
Matteo Colombo
Fondazione ADAPT Ricercatore
Angelo Giuseppe Candido
Federalberghi Capo Servizio sindacale
Alessandro Mele
Rete Fondazioni ITS ITALIA Vicepresidente
Andrea Serra
Federalberghi Servizio sindacale
Food Services in the Hotel? The new frontier of tourism Food & Wine Tourism
Alberto Lupini
Italia a Tavola Direttore
Giacomo Pini
GpStudios Srl CEO
Barbara Casillo
Associazione Italiana Confindustria Alberghi Director General
Luca Landi
Rstorante Lunasia nell'hotel Plaza e de Russie di Viareggio Chef
From the “Fam Trip” to the Metaverse Hospitality
Anna De Simone
Italian Hotel Group Business Development
Massimiliano Nicolini
Olimaint Direttore Dipartimento Ricerca e Sviluppo
Claudia Ferrero
Horeca Job Srl Founder
Francesco Redi
Twissen CEO & Founder
nest_clock_farsight_analog ORE 17:00 • 30 November
The future is here. Young hoteliers between reality and metaverse Hospitality
Eleonora Angeli
FH HOTELS CEO - Hotel Manager
Giacomo Pini
GpStudios Srl CEO
Pasquale Iervolino
Federalberghi Toscana Presidente
Beatrice Figaia
Hotel Giulio Cesare Proprietaria
BTO Young Speaker
Panel •
Marika Marangella
Borgo Egnazia Community Advisor
Sofia Santinato
Welevel Academy Responsabile formazione
Giorgia Laudati
BTO Coordinatrice Sezione Young Speaker
Rodolfo Baggio
Bocconi University Professor
Stefano Maccioni
Real Estate 2010 Srl Marketing Manager
Diletta Muccilli
Cittadini per l'aria Project Coordinator
Marco Marino
Brainpull e Braccialetti AUA Marketing Executive BP & VP in Braccialetti AUA
How to act as an intermediary profitably Hospitality
Alessia Liuba Saleri
Booking.com Area Manager Italy
Erica Danese
Airbnb Italia Market Manager
Sergio Cirillo
Revenue Goal CEO
Tatiana Muzychenko
Hotelbeds Group Area Contracting Manager
nest_clock_farsight_analog ORE 17:30 • 30 November
THE MINE OF MEMORY. Montecatini Val di Cecina Digital Strategy & Innovation
Panel • Digital Strategy & Innovation
Ermanno Bonomi
CORE TOURISM NETWORK Manager di Rete
Andrea Trafeli
Itinera Coordinatore
Sergio Piane
Alkedo Produzioni S.r.l. CEO
Luca Bollea
Comune di Montecatini Val di Cecina Consigliere con delega al Turismo
Towards a digital tourism ecosystem of the chamber of commerce system: from big data to the construction of a destination Destination
Roberto Di Vincenzo
Isnart scpa - Istituto Nazionale Ricerche Turistiche Presidente
