{"id":2432,"date":"2022-11-09T09:22:10","date_gmt":"2022-11-09T07:22:10","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/food-metaverso-aree-interne\/"},"modified":"2023-04-03T11:28:06","modified_gmt":"2023-04-03T09:28:06","slug":"food-metaverse-and-internal-areas","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/","title":{"rendered":"Food, metaverse and internal areas: How technology helps the economy of marginal areas"},"content":{"rendered":"\n<p>If a winery decides to open a store on the Metaverse, the objective it might have at the moment is only promotion, but it is not able to exploit the most important sense that will make itself known: taste, still the only way to enjoy food &amp; wine.<\/p>\n\n\n\n<p>So, what might the opportunity be that technology, and in particular the Metaverse, can provide, in the food sector?<\/p>\n\n\n\n<p>How can the blockchain, the NFTs be useful beyond the concept of agrifood? And how can the potential of technology give a boost to inland areas where quality production, landscape and innovation represent the driving force for growth linked to food and wine tourism? We will discuss these issues during this panel.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | Food, metaverso, aree interne: Come la tecnologia aiuta l\u2019economia dei territori marginali\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5KCVk4VWFi0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If a winery decides to open a store on the Metaverse, the objective it might have at the moment is only promotion, but it is not able to exploit the most important sense that will make itself known: taste, still the only way to enjoy food &amp; wine. So, what might the opportunity be that &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[52],"hall":[59],"orario":[],"tematiche":[60],"tipologie":[55],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2471,2475,2937,2964],"sottotitolo_evento":"","datetime_inizio":"2022-11-29 14:00:00","datetime_fine":"2022-11-29 14:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Food, metaverse and internal areas: How technology helps the economy of marginal areas - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food, metaverse and internal areas: How technology helps the economy of marginal areas - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"If a winery decides to open a store on the Metaverse, the objective it might have at the moment is only promotion, but it is not able to exploit the most important sense that will make itself known: taste, still the only way to enjoy food &amp; wine. So, what might the opportunity be that &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/\" \/>\n<meta property=\"og:site_name\" content=\"Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T09:28:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/\",\"url\":\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/\",\"name\":\"Food, metaverse and internal areas: How technology helps the economy of marginal areas - Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\/\/2022.bto.travel\/#website\"},\"datePublished\":\"2022-11-09T07:22:10+00:00\",\"dateModified\":\"2023-04-03T09:28:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2022.bto.travel\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\/\/2022.bto.travel\/programma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Food, metaverse and internal areas: How technology helps the economy of marginal areas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2022.bto.travel\/#website\",\"url\":\"https:\/\/2022.bto.travel\/\",\"name\":\"Be Travel Onlife\",\"description\":\"BTO 2023: 22-23 novembre 2023 \u2013 Stazione Leopolda, Firenze\",\"publisher\":{\"@id\":\"https:\/\/2022.bto.travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2022.bto.travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2022.bto.travel\/#organization\",\"name\":\"Be Travel Onlife\",\"url\":\"https:\/\/2022.bto.travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"Be Travel Onlife\"},\"image\":{\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTO.Official\/\",\"https:\/\/twitter.com\/BTO_travel\",\"https:\/\/www.instagram.com\/bto_betravelonlife\/\",\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\",\"https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Food, metaverse and internal areas: How technology helps the economy of marginal areas - Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2022.bto.travel\/en\/programma\/food-metaverse-and-internal-areas\/","og_locale":"en_US","og_type":"article","og_title":"Food, metaverse and internal areas: How technology helps the economy of marginal areas - Be Travel Onlife","og_description":"If a winery decides to open a store on the Metaverse, the objective it might have at the moment is only promotion, but it is not able to exploit the most important sense that will make itself known: taste, still the only way to enjoy food &amp; wine. 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