{"id":2446,"date":"2022-11-09T09:55:03","date_gmt":"2022-11-09T07:55:03","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/innovazione-destination-experience-marketing\/"},"modified":"2023-04-03T11:01:17","modified_gmt":"2023-04-03T09:01:17","slug":"innovation-destination-experience-marketing","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/innovation-destination-experience-marketing\/","title":{"rendered":"Meta-slow: on foot, on horseback, by bike. Innovation and development of destination &amp; experience marketing"},"content":{"rendered":"\n<p>How can destinations be enhanced and new models of tourist use and governance be created via the &#8220;slow&#8221; approach for areas that are vulnerable to the risk of depopulation?<\/p>\n\n\n\n<p>On the one hand, the offer can develop around the rediscovery of being \u201cslow\u201d, on the other hand the most advanced technologies could help the smaller territories to preserve their identity and authenticity.<\/p>\n\n\n\n<p>In this panel we will find out how slow tourism and technology can join up to support local development and the promotion of lesser-known territories.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | Meta-slow: a piedi, a cavallo, in bici\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DhUjnZj1Yro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How can destinations be enhanced and new models of tourist use and governance be created via the &#8220;slow&#8221; approach for areas that are vulnerable to the risk of depopulation? On the one hand, the offer can develop around the rediscovery of being \u201cslow\u201d, on the other hand the most advanced technologies could help the smaller &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/innovation-destination-experience-marketing\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[52],"hall":[53],"orario":[],"tematiche":[57],"tipologie":[55],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2470,2469,2476,2886],"sottotitolo_evento":"","datetime_inizio":"2022-11-29 14:00:00","datetime_fine":"2022-11-29 14:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta-slow: on foot, on horseback, by bike. Innovation and development of destination &amp; experience marketing - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/innovation-destination-experience-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta-slow: on foot, on horseback, by bike. Innovation and development of destination &amp; experience marketing - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"How can destinations be enhanced and new models of tourist use and governance be created via the &#8220;slow&#8221; approach for areas that are vulnerable to the risk of depopulation? On the one hand, the offer can develop around the rediscovery of being \u201cslow\u201d, on the other hand the most advanced technologies could help the smaller &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2022.bto.travel\/en\/programma\/innovation-destination-experience-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T09:01:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/innovation-destination-experience-marketing\/\",\"url\":\"https:\/\/2022.bto.travel\/en\/programma\/innovation-destination-experience-marketing\/\",\"name\":\"Meta-slow: on foot, on horseback, by bike. 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