{"id":2973,"date":"2022-11-16T10:33:21","date_gmt":"2022-11-16T08:33:21","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/dtc-tips\/"},"modified":"2023-04-03T16:39:54","modified_gmt":"2023-04-03T14:39:54","slug":"dtc-tips","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/dtc-tips\/","title":{"rendered":"DTC Tips: how food and wine tourism can import digital methods and innovations from big brands"},"content":{"rendered":"\n<p>The DTC, direct to consumer, is a highly effective tool but, in Italy, one that is still used very little, even in the evolved world of wine.<\/p>\n\n\n\n<p>The objective of this toolbox is to analyze how the big international brands are evolving in their relationship with consumers in physical and online stores.<\/p>\n\n\n\n<p>After a brief analysis of the method (from Nike to Apple, to Lavazza) we will talk about food and wine tourism through advice and activities that can easily be implemented even by small companies and small producers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | DTC Tips: come il turismo enogastronomico pu\u00f2 importare metodi e innovazioni digitali...\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pfW8hXF559g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The DTC, direct to consumer, is a highly effective tool but, in Italy, one that is still used very little, even in the evolved world of wine. The objective of this toolbox is to analyze how the big international brands are evolving in their relationship with consumers in physical and online stores. After a brief &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/dtc-tips\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[58],"hall":[61],"orario":[],"tematiche":[60],"tipologie":[64],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2855,2823],"sottotitolo_evento":"","datetime_inizio":"2022-11-30 11:00:00","datetime_fine":"2022-11-30 11:25:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DTC Tips: how food and wine tourism can import digital methods and innovations from big brands - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/dtc-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DTC Tips: how food and wine tourism can import digital methods and innovations from big brands - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"The DTC, direct to consumer, is a highly effective tool but, in Italy, one that is still used very little, even in the evolved world of wine. 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