{"id":2988,"date":"2022-11-10T09:48:59","date_gmt":"2022-11-10T07:48:59","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/economia-circolare-dei-contenuti\/"},"modified":"2023-04-03T11:36:25","modified_gmt":"2023-04-03T09:36:25","slug":"circular-economy-of-content","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/circular-economy-of-content\/","title":{"rendered":"CIRCULAR ECONOMY OF CONTENT &#8211; To find a balance between presence and importance"},"content":{"rendered":"\n<p>In the age of mass content production and endless scrolling, we feed a wheel that often doesn&#8217;t turn in favor of our marketing goals.<\/p>\n\n\n\n<p>How can a content strategy made up of profitable contents be made for those who create them and for those who use them? One way forward is to change perspective, design and production methods, reversing the course in a circular and sustainable perspective, to combine immediate needs, long-term vision and strategic positioning.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | ECONOMIA CIRCOLARE DEI CONTENUTI - Per trovare un equilibrio tra presenza e importanza\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wpe859KYlyA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the age of mass content production and endless scrolling, we feed a wheel that often doesn&#8217;t turn in favor of our marketing goals. How can a content strategy made up of profitable contents be made for those who create them and for those who use them? One way forward is to change perspective, design &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/circular-economy-of-content\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[58],"hall":[56],"orario":[],"tematiche":[54],"tipologie":[64],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2941],"sottotitolo_evento":"","datetime_inizio":"2022-11-30 16:30:00","datetime_fine":"2022-11-30 16:55:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CIRCULAR ECONOMY OF CONTENT - To find a balance between presence and importance - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/circular-economy-of-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIRCULAR ECONOMY OF CONTENT - To find a balance between presence and importance - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"In the age of mass content production and endless scrolling, we feed a wheel that often doesn&#8217;t turn in favor of our marketing goals. 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