{"id":2991,"date":"2022-11-10T16:52:31","date_gmt":"2022-11-10T14:52:31","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/app-turistiche-locali-e-integrazione-dati\/"},"modified":"2023-04-03T12:01:29","modified_gmt":"2023-04-03T10:01:29","slug":"local-tourism-apps-and-data-integration","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/","title":{"rendered":"Local tourism apps and data integration: new or old strategies?"},"content":{"rendered":"\n<p>Tourist destinations increasingly need to acquire data to plan and manage the welcoming of tourists according to incoming targets and to promote the local offer in terms of points of interest, attractions, activities and services.<\/p>\n\n\n\n<p>However, investing in proprietary local apps appears to be an increasingly less efficient choice, considering the limited stay of travelers in the destination, the high costs of technological development and promotion and the low level of interoperability.&nbsp;<\/p>\n\n\n\n<p>A dispersion of funds and energy that lowers the levels of the quality of technological solutions, complicating life for users, who are increasingly attentive to the value of privacy, authenticity and authority of the content they choose to use.<\/p>\n\n\n\n<p>In this panel we will be discussing the topic with examples of destinations that have adopted proprietary and non-proprietary technological solutions, for a concrete comparison, with particular attention to data integration.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | App turistiche locali e integrazione dati: nuove o vecchie strategie?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lRFhY0EFpqE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tourist destinations increasingly need to acquire data to plan and manage the welcoming of tourists according to incoming targets and to promote the local offer in terms of points of interest, attractions, activities and services. However, investing in proprietary local apps appears to be an increasingly less efficient choice, considering the limited stay of travelers &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[52],"hall":[61],"orario":[],"tematiche":[57],"tipologie":[55],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2926,2874,2846,2820,2805],"sottotitolo_evento":"","datetime_inizio":"2022-11-29 14:00:00","datetime_fine":"2022-11-29 14:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local tourism apps and data integration: new or old strategies? - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local tourism apps and data integration: new or old strategies? - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Tourist destinations increasingly need to acquire data to plan and manage the welcoming of tourists according to incoming targets and to promote the local offer in terms of points of interest, attractions, activities and services. However, investing in proprietary local apps appears to be an increasingly less efficient choice, considering the limited stay of travelers &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T10:01:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/\",\"url\":\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/\",\"name\":\"Local tourism apps and data integration: new or old strategies? - Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\/\/2022.bto.travel\/#website\"},\"datePublished\":\"2022-11-10T14:52:31+00:00\",\"dateModified\":\"2023-04-03T10:01:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2022.bto.travel\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\/\/2022.bto.travel\/programma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Local tourism apps and data integration: new or old strategies?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2022.bto.travel\/#website\",\"url\":\"https:\/\/2022.bto.travel\/\",\"name\":\"Be Travel Onlife\",\"description\":\"BTO 2023: 22-23 novembre 2023 \u2013 Stazione Leopolda, Firenze\",\"publisher\":{\"@id\":\"https:\/\/2022.bto.travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2022.bto.travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2022.bto.travel\/#organization\",\"name\":\"Be Travel Onlife\",\"url\":\"https:\/\/2022.bto.travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"Be Travel Onlife\"},\"image\":{\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTO.Official\/\",\"https:\/\/twitter.com\/BTO_travel\",\"https:\/\/www.instagram.com\/bto_betravelonlife\/\",\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\",\"https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local tourism apps and data integration: new or old strategies? - Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2022.bto.travel\/en\/programma\/local-tourism-apps-and-data-integration\/","og_locale":"en_US","og_type":"article","og_title":"Local tourism apps and data integration: new or old strategies? - Be Travel Onlife","og_description":"Tourist destinations increasingly need to acquire data to plan and manage the welcoming of tourists according to incoming targets and to promote the local offer in terms of points of interest, attractions, activities and services. 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