{"id":3006,"date":"2022-11-12T09:51:01","date_gmt":"2022-11-12T07:51:01","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/vendere-con-i-social-in-attesa-del-metaverso\/"},"modified":"2023-04-03T12:26:32","modified_gmt":"2023-04-03T10:26:32","slug":"selling-via-social-media-metaverse","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/selling-via-social-media-metaverse\/","title":{"rendered":"Selling via social media while awaiting the metaverse"},"content":{"rendered":"\n<p>More and more often we hear talk of the metaverse and social commerce. But how much of this is real and how much is actually still science fiction?<\/p>\n\n\n\n<p>During this period, in tourism in general and in food and wine tourism in particular, projects of augmented reality, virtual reality and &#8220;commercial reality&#8221; coexist.<\/p>\n\n\n\n<p>In this toolbox, we will try to give a pragmatic view by means of quite a bit of information concerning today. We will be talking about:<\/p>\n\n\n\n<ul>\n<li>The latest news regarding social media in terms of monetization and sales<\/li>\n\n\n\n<li>Meta&#8217;s politics in relation to the metaverse<\/li>\n\n\n\n<li>Updated information about social commerce<\/li>\n\n\n\n<li>Possible developments in terms of functionality (e.g. live moderators, product tags) related to social networks<\/li>\n\n\n\n<li>Interesting case studies in food &amp; wine<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | Vendere con i social in attesa del metaverso\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gNx4-zponfI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>More and more often we hear talk of the metaverse and social commerce. But how much of this is real and how much is actually still science fiction? During this period, in tourism in general and in food and wine tourism in particular, projects of augmented reality, virtual reality and &#8220;commercial reality&#8221; coexist. In this &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/selling-via-social-media-metaverse\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[52],"hall":[59],"orario":[],"tematiche":[60],"tipologie":[64],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2908],"sottotitolo_evento":"","datetime_inizio":"2022-11-29 10:00:00","datetime_fine":"2022-11-29 10:25:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling via social media while awaiting the metaverse - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/selling-via-social-media-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling via social media while awaiting the metaverse - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"More and more often we hear talk of the metaverse and social commerce. But how much of this is real and how much is actually still science fiction? During this period, in tourism in general and in food and wine tourism in particular, projects of augmented reality, virtual reality and &#8220;commercial reality&#8221; coexist. 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