{"id":3062,"date":"2022-11-12T10:23:08","date_gmt":"2022-11-12T08:23:08","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/digital-pr-travel-food\/"},"modified":"2023-04-03T12:50:46","modified_gmt":"2023-04-03T10:50:46","slug":"digital-pr-travel-food","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/","title":{"rendered":"Digital PR &amp; More: Travel &amp; Food"},"content":{"rendered":"\n<p>Digital PR is often considered a mere search for influencers and bloggers in order to involve them in improving the company&#8217;s reputation. However, instead, they are an integral part of a much more complex and fascinating process. From the evolution of traditional PR we have gone, in a short time, to a holistic process that touches all the touch points of digital communication.<\/p>\n\n\n\n<p>The successful strategies of travel and food companies necessarily need Digital PR activities which, thanks to relationships and new communication tools, make it possible to achieve corporate objectives and Brand Awareness.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | Digital PR &amp; More: Travel &amp; Food\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1KMDqC-DyDA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Digital PR is often considered a mere search for influencers and bloggers in order to involve them in improving the company&#8217;s reputation. However, instead, they are an integral part of a much more complex and fascinating process. From the evolution of traditional PR we have gone, in a short time, to a holistic process that &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[58],"hall":[56],"orario":[],"tematiche":[54],"tipologie":[64],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2918],"sottotitolo_evento":"","datetime_inizio":"2022-11-30 15:30:00","datetime_fine":"2022-11-30 15:55:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital PR &amp; More: Travel &amp; Food - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital PR &amp; More: Travel &amp; Food - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Digital PR is often considered a mere search for influencers and bloggers in order to involve them in improving the company&#8217;s reputation. However, instead, they are an integral part of a much more complex and fascinating process. From the evolution of traditional PR we have gone, in a short time, to a holistic process that &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T10:50:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/\",\"url\":\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/\",\"name\":\"Digital PR &amp; More: Travel &amp; Food - Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\/\/2022.bto.travel\/#website\"},\"datePublished\":\"2022-11-12T08:23:08+00:00\",\"dateModified\":\"2023-04-03T10:50:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2022.bto.travel\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\/\/2022.bto.travel\/programma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital PR &amp; More: Travel &amp; Food\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2022.bto.travel\/#website\",\"url\":\"https:\/\/2022.bto.travel\/\",\"name\":\"Be Travel Onlife\",\"description\":\"BTO 2023: 22-23 novembre 2023 \u2013 Stazione Leopolda, Firenze\",\"publisher\":{\"@id\":\"https:\/\/2022.bto.travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2022.bto.travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2022.bto.travel\/#organization\",\"name\":\"Be Travel Onlife\",\"url\":\"https:\/\/2022.bto.travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"Be Travel Onlife\"},\"image\":{\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTO.Official\/\",\"https:\/\/twitter.com\/BTO_travel\",\"https:\/\/www.instagram.com\/bto_betravelonlife\/\",\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\",\"https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital PR &amp; More: Travel &amp; Food - Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/","og_locale":"en_US","og_type":"article","og_title":"Digital PR &amp; More: Travel &amp; Food - Be Travel Onlife","og_description":"Digital PR is often considered a mere search for influencers and bloggers in order to involve them in improving the company&#8217;s reputation. However, instead, they are an integral part of a much more complex and fascinating process. From the evolution of traditional PR we have gone, in a short time, to a holistic process that &hellip; Continued","og_url":"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/","og_site_name":"Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2023-04-03T10:50:46+00:00","twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/","url":"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/","name":"Digital PR &amp; More: Travel &amp; Food - Be Travel Onlife","isPartOf":{"@id":"https:\/\/2022.bto.travel\/#website"},"datePublished":"2022-11-12T08:23:08+00:00","dateModified":"2023-04-03T10:50:46+00:00","breadcrumb":{"@id":"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2022.bto.travel\/en\/programma\/digital-pr-travel-food\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2022.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Programma","item":"https:\/\/2022.bto.travel\/programma\/"},{"@type":"ListItem","position":3,"name":"Digital PR &amp; More: Travel &amp; Food"}]},{"@type":"WebSite","@id":"https:\/\/2022.bto.travel\/#website","url":"https:\/\/2022.bto.travel\/","name":"Be Travel Onlife","description":"BTO 2023: 22-23 novembre 2023 \u2013 Stazione Leopolda, Firenze","publisher":{"@id":"https:\/\/2022.bto.travel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2022.bto.travel\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2022.bto.travel\/#organization","name":"Be Travel Onlife","url":"https:\/\/2022.bto.travel\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/","url":"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"Be Travel Onlife"},"image":{"@id":"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/twitter.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"_links":{"self":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/3062"}],"collection":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/types\/eventi"}],"acf:post":[{"embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/2918"}],"wp:attachment":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=3062"}],"wp:term":[{"taxonomy":"day","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/day?post=3062"},{"taxonomy":"hall","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/hall?post=3062"},{"taxonomy":"orario","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/orario?post=3062"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/tematiche?post=3062"},{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/tipologie?post=3062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}