{"id":3088,"date":"2022-11-19T10:20:58","date_gmt":"2022-11-19T08:20:58","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/why-will-hotels-go-hotelverse-and-how\/"},"modified":"2023-04-04T09:33:01","modified_gmt":"2023-04-04T07:33:01","slug":"why-will-hotels-go-hotelverse-and-how","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/","title":{"rendered":"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits"},"content":{"rendered":"\n<p>By 2025 the travel business will run in a parallel world, whether a metaverse or not, and every hotel will have a digital twin. But, what makes sense right now?<\/p>\n\n\n\n<p>Learn how hotelverse is working to redefine the purchasing experience, allowing the customer an aerial view of the hotel, giving them the opportunity to explore its facilities, choose the room that perfectly suits them, and book it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | Why will hotels go Hotelverse and how?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zP1AlSj6hdg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By 2025 the travel business will run in a parallel world, whether a metaverse or not, and every hotel will have a digital twin. But, what makes sense right now? Learn how hotelverse is working to redefine the purchasing experience, allowing the customer an aerial view of the hotel, giving them the opportunity to explore &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[52],"hall":[63],"orario":[],"tematiche":[62],"tipologie":[66],"acf":{"featured_event":false,"lingua_evento":"en","bidir_speaker_event":[2486],"sottotitolo_evento":"","datetime_inizio":"2022-11-29 14:30:00","datetime_fine":"2022-11-29 14:55:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"By 2025 the travel business will run in a parallel world, whether a metaverse or not, and every hotel will have a digital twin. But, what makes sense right now? Learn how hotelverse is working to redefine the purchasing experience, allowing the customer an aerial view of the hotel, giving them the opportunity to explore &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/\" \/>\n<meta property=\"og:site_name\" content=\"Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T07:33:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/\",\"url\":\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/\",\"name\":\"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits - Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\/\/2022.bto.travel\/#website\"},\"datePublished\":\"2022-11-19T08:20:58+00:00\",\"dateModified\":\"2023-04-04T07:33:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2022.bto.travel\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\/\/2022.bto.travel\/programma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2022.bto.travel\/#website\",\"url\":\"https:\/\/2022.bto.travel\/\",\"name\":\"Be Travel Onlife\",\"description\":\"BTO 2023: 22-23 novembre 2023 \u2013 Stazione Leopolda, Firenze\",\"publisher\":{\"@id\":\"https:\/\/2022.bto.travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2022.bto.travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2022.bto.travel\/#organization\",\"name\":\"Be Travel Onlife\",\"url\":\"https:\/\/2022.bto.travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"Be Travel Onlife\"},\"image\":{\"@id\":\"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTO.Official\/\",\"https:\/\/twitter.com\/BTO_travel\",\"https:\/\/www.instagram.com\/bto_betravelonlife\/\",\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\",\"https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits - Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/","og_locale":"en_US","og_type":"article","og_title":"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits - Be Travel Onlife","og_description":"By 2025 the travel business will run in a parallel world, whether a metaverse or not, and every hotel will have a digital twin. But, what makes sense right now? Learn how hotelverse is working to redefine the purchasing experience, allowing the customer an aerial view of the hotel, giving them the opportunity to explore &hellip; Continued","og_url":"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/","og_site_name":"Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2023-04-04T07:33:01+00:00","twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/","url":"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/","name":"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits - Be Travel Onlife","isPartOf":{"@id":"https:\/\/2022.bto.travel\/#website"},"datePublished":"2022-11-19T08:20:58+00:00","dateModified":"2023-04-04T07:33:01+00:00","breadcrumb":{"@id":"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2022.bto.travel\/en\/programma\/why-will-hotels-go-hotelverse-and-how\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2022.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Programma","item":"https:\/\/2022.bto.travel\/programma\/"},{"@type":"ListItem","position":3,"name":"Why will hotels go Hotelverse and how? Transforming the Guest Experience and Boosting Profits"}]},{"@type":"WebSite","@id":"https:\/\/2022.bto.travel\/#website","url":"https:\/\/2022.bto.travel\/","name":"Be Travel Onlife","description":"BTO 2023: 22-23 novembre 2023 \u2013 Stazione Leopolda, Firenze","publisher":{"@id":"https:\/\/2022.bto.travel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2022.bto.travel\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2022.bto.travel\/#organization","name":"Be Travel Onlife","url":"https:\/\/2022.bto.travel\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/","url":"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/2022.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"Be Travel Onlife"},"image":{"@id":"https:\/\/2022.bto.travel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/twitter.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"_links":{"self":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/3088"}],"collection":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/types\/eventi"}],"acf:post":[{"embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/2486"}],"wp:attachment":[{"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=3088"}],"wp:term":[{"taxonomy":"day","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/day?post=3088"},{"taxonomy":"hall","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/hall?post=3088"},{"taxonomy":"orario","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/orario?post=3088"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/tematiche?post=3088"},{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/2022.bto.travel\/en\/wp-json\/wp\/v2\/tipologie?post=3088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}