{"id":3110,"date":"2022-11-21T11:25:33","date_gmt":"2022-11-21T09:25:33","guid":{"rendered":"https:\/\/2022.bto.travel\/programma\/content-video-strategy\/"},"modified":"2023-04-04T09:47:49","modified_gmt":"2023-04-04T07:47:49","slug":"content-video-strategy","status":"publish","type":"eventi","link":"https:\/\/2022.bto.travel\/en\/programma\/content-video-strategy\/","title":{"rendered":"Content Video Strategy: The short videos of TikTok and Instagram can make your brand climb to new heights and open up new markets for you"},"content":{"rendered":"\n<p>The current algorithm of these social networks greatly rewards this type of video content and allows brands and institutions to get their message out to wider audiences. In parallel with the use of Influencer Marketing activities, the autonomous production of this type of format has now become an absolute necessity, especially in an industry such as tourism which already today fills these platforms with UGC for visual themes.<\/p>\n\n\n\n<p>Identifying specific short video formats makes it possible to optimize production times and create that horizontal narrative that stimulates recognition from the user.<\/p>\n\n\n\n<p>With this toolbox you will learn how to devise the most suitable format for your Brand communication.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2022 | Content Video Strategy: i video short di TikTok e Instagram possono far scalare il brand\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y2HwmVTcNdk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The current algorithm of these social networks greatly rewards this type of video content and allows brands and institutions to get their message out to wider audiences. In parallel with the use of Influencer Marketing activities, the autonomous production of this type of format has now become an absolute necessity, especially in an industry such &hellip; <a href=\"https:\/\/2022.bto.travel\/en\/programma\/content-video-strategy\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","day":[58],"hall":[61],"orario":[],"tematiche":[54],"tipologie":[64],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":[2786],"sottotitolo_evento":"","datetime_inizio":"2022-11-30 10:30:00","datetime_fine":"2022-11-30 10:55:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Video Strategy: The short videos of TikTok and Instagram can make your brand climb to new heights and open up new markets for you - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/programma\/content-video-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Video Strategy: The short videos of TikTok and Instagram can make your brand climb to new heights and open up new markets for you - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"The current algorithm of these social networks greatly rewards this type of video content and allows brands and institutions to get their message out to wider audiences. 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