{"id":2460,"date":"2022-11-08T12:30:09","date_gmt":"2022-11-08T10:30:09","guid":{"rendered":"https:\/\/2022.bto.travel\/speaker\/roberta-milano\/"},"modified":"2022-11-19T13:17:29","modified_gmt":"2022-11-19T11:17:29","slug":"roberta-milano","status":"publish","type":"speakers","link":"https:\/\/2022.bto.travel\/en\/speaker\/roberta-milano\/","title":{"rendered":"Roberta Milano"},"content":{"rendered":"<p class=\"p1\">Lecturer and consultant, she deals with innovation and digital marketing strategies applied to tourism.<\/p>\n<p class=\"p1\">At BTO she is the Scientific Coordinator for food and wine tourism as well as the Communications Coordinator.<\/p>\n<p class=\"p1\">As former Marketing and Communications Director of ENIT, she contributed to the drafting of the Strategic Plan for the Digitization of Italian Tourism (TDlab, Mibact, 2014).<\/p>\n<p class=\"p1\">She teaches at the Catholic University of Milan and at the University of Genoa. She collaborates with various Italian DMOs, consortia, associations, and companies.<\/p>\n<p class=\"p1\">As an expert in social media and tourism, she created the Ne[x]t Tourism model to build projects that link online and offline strategies. Hence the Telegram channel of the same name, a tool for always being informed on research, trends, markets, and various bits of news.<\/p>\n<p class=\"p1\">Since 2009 she has been a member of the scientific committee of BTO &#8211; Be Travel Onlife and since 2018 she has been the scientific director of the Food &amp; Wine Tourism Forum.<\/p>\n<p class=\"p1\">She graduated with honors in Economics and Commerce and is a founding member of the <i>Copernicani<\/i> association which promotes the culture of innovation.<\/p>\n<p class=\"p1\">Publications: <i>Turismo e Reput&#8217;Azione<\/i> (Tourism and Reputation) (Maggioli Editore), <i>Viaggi in<\/i> <i>rete<\/i> (Travels on the Net) (Franco Angeli), <i>Linguaggi Digitali per il Turismo (<\/i>Digital Languages for Tourism (Apogeo).<\/p>\n","protected":false},"author":1,"featured_media":1481,"template":"","acf":{"azienda":" ","email":"info@robertamilano.com","ruolo":"Travel and Tourism marketing strategist","bidir_speaker_event":[2426,2992,3223],"social_linkedin":"https:\/\/www.linkedin.com\/in\/robertamilano\/","ordinamento":"Milano","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roberta Milano - Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2022.bto.travel\/en\/speaker\/roberta-milano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roberta Milano - Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Lecturer and consultant, she deals with innovation and digital marketing strategies applied to tourism. 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